Our Team

We’ve been on the agency side, the brand side and the entrepreneurial side.

Now, let us be on your side.



Gina Battiste is a connector, a finder, a strategist and an advocate for patient empowerment.

In her 20+ years on the client side of the pharma business, Gina has held domestic and international brand marketing positions with several pharma start-ups and with leading global pharma and healthcare companies: Astellas, Baxter and Searle/Pfizer, where she created multiple award-winning, patient focused marketing campaigns.

Gina is an expert in navigating legal and regulated environments and she brings extensive experience in healthcare and pharma consumer marketing, and global pharma product development/launches.



Michael Rafayko is a storyteller, a maker, an organizer and a problem solver.

He has built several creative services companies from concept and has served in senior leadership positions with global advertising agencies Leo Burnett, Downtown Partners and Digitas.

Michael is a production veteran with deep knowledge and proven expertise in all areas of domestic and global multi-channel creative production. He has applied this experience to award-winning campaigns for dozens of Fortune 100 brands, he developed a nationally syndicated branded content healthcare TV series and he has partnered brands with international music stars for live streamed concerts and promotional initiatives.

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